Sunday 22 November 2015

CHANEL STORE VISITS

In October, as part of an assignment I had to visit Chanel stores over London and analyse different layouts, surroundings and general feel of each store. I began on New Bond Street where it was a strictly 'NO PICTURES' environment, but me being me, I managed to take a couple sneaky snaps. The outside; Classic, simple, elegantI also visited Chanel at Selfridges where it was completely packed with big spenders and I waited at least 20 minutes before I got any assistance (in the meantime I took pics). One thing I found in all Chanel stores was that the layouts were very clean and simple with black and white as the continuous theme. A clear difference between the boutiques and the Chanel's within a department store were the layouts. In the boutiques they were minimalistic and clearly advertised each fragrance with a simple bag accompaniment or small hand structure whereas the Chanel's within department stores had more distracting graphics and was merchandised with a lot more colour.



















-Krystal Rose-

Sunday 1 November 2015

LOUIS VUITTON- SERIES 3

A LITTLE LOOK IN TO LOUIS...



Walking up to the building I didn't know what to expect but I was soon to be greeted outside by two perfectly polished men who led us toward the door, inside we were surrounded by yet more model like employees with white smiles and flawless make up. Implying that the brand is top quality and luxury (I mean, everything about it screamed opulence). All part of the Louis Vuitton experience and the exhibition hadn't begun. 
A LITTLE TOO PERFECT? Everything was clean, shiny and fresh. Not a blemish in sight. The outward appearance of the exhibition just lived up to the idea that the brand Louis Vuitton IS top quality and IS a strong competitor in the world of fashion. Perfect crisp lighting and overly happy employees made me think- is there anything imperfect here? It all seemed top secret and exclusive, making me feel special as the viewer, but despite all of this high class excellence, I couldn't help but feel the need to add a  touch of imperfection to the lavish surroundings.



 OH MISTER VUITTON

In all the exhibition experience was pretty good; considering it was free, and we all love a free fashion exhibition. What particularly impressed me was the freedom they'd allowed for viewers to get 'hands on' with the exhibition. I mean literally. Walking up to garments and bags worth thousands and being able to touch them was a shock to my system (haven't washed my hands since). But I didn't complain, it was all part of the experience, and who would say no to touching and photographing LV perfection.

SIMPLY ASK YOURSELF, WHAT WOULD LOUIS DO?
Another section which stood out to me was the manufacturing of a statement Louis Vuitton bag right before my eyes. Never before had I seen any bag made, let a lone a £2,000 small Louis bag being crafted in front of me. I mean, the precision, concentration, 30 hours of labour that go into the creation of one bag left me speechless. Whilst watching the bags being made before my eyes I was allowed to question the staff who manufacture the bags anything I wanted to about their hard work, and after some English to French translation assistance, I went on to learn that it takes years of studying and examination before they can achieve the job role of manufacturing the bag. It all seemed pretty intense, but I guess not everyone can say, 'I can make a Louis Vuitton bag worth thousands''

Living Louis


Despite there being 13 rooms of Louis Vuitton beauty, I would've loved more interaction in each of the rooms. More exhibition activities to make it feel like more of an exhibition, like we were living and breathing Louis. Whereas towards the end, I felt as if I was in a museum of luxury goods and as interesting as it was to window shop things I'm a few pennies short for, I would've preferred a few more activities which were specifically chosen to wow us- the audience. In general I feel like the exhibition was a 7/10. I mean, it was pleasant. I Walked away with a free poster and initial stickers which isn't too bad considering the standard exhibition price for anything is definitely not within a student budget, so that was definitely a highlight of the visit. 



ARE YOU SURE I CAN TOUCH IT?

'Manufacturing a Louis Vuitton small bag takes over 30 hours of production'






-Krystal Rose-