Wednesday 30 November 2016

FASHION CONGLOMERATES & INDEPENDENT RETAILERS

     Fashion Conglomerates


In the fashion industry, brands our housed in to fashion conglomerates owned by a private equity group, privately owned by a person, family or company controlled by a group of shareholders. Long story short, a really rich group of people with disposable incomes splash money on the majority of the fashion brands that we have come to know and love. Being within a conglomerate is a safe haven I guess, you're secure. A lot of the conglomerates have vast experience within the industry and have been successful since the 80's and use their competitive advantages to survive during economic downfalls. 


Bernard Arnault  (Chairman of LVMH, Net worth.. 38 billion!)

Independent Retailers

An independent retailer isn't under any conglomerate and pretty much stands alone. They are responsible for themselves and had no helping hand from any 'Mr. Money bags', and built the business from the start with original staffing, marketing and merchandising. Despite the immense competition and pressure from fashion houses, their individuality sets them apart on the high street and independent retailers are becoming a lot more popular, especially amongst young people. 

http://www.forbes.com/sites/christianstadler/2015/11/05/three-reasons-why-conglomerates-are-back-in-fashion/#1b805e492d6a

Joules



White Stuff



Fat Face



Jack Wills




-Krystal Rose-






Tuesday 1 November 2016

DIVERSITY DOMINATING THE FASHION WORLD (RADICAL BEAUTY)

DIVERSITY DOMINATING THE FASHION WORLD (RADICAL BEAUTY)

Discrimination- the unjust or prejudicial treatment of different categories of people, especially on the ground of race, age, or sex.

Living in a world today where we are now more accepting of race, sexuality and equality, it only seems right to celebrate diversity within the fashion industry (both luxury and high street). It is becoming more of a fashion statement to be different than it is to be a stereotypical size 0, blonde haired, blue eyed model- and I don't know about you, but I kinda like it. Being a fuller figured black British female, I have always been a fan of plus size models as well as exotic models, just because they're my category, we're on the same page, however after research I found that I am also inspired by the beauty of other diverse models- whether it be age, colour, size, disability. Beautiful models exist in all forms and it's the uniqueness of that model which makes them appealing and interesting to magazines, campaigns and people who experience the same uniqueness but never embrace it.








http://www.dailymail.co.uk/femail/article-4006910/Fashion-black-white-African-Instagram-model-recreates-famous-campaigns-starring-Kendall-Jenner-Gigi-Hadid-Kate-Moss-bid-need-diversity-modeling-industry.html



-Krystal Rose-






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