LONDON FASHION WEEK BLOG

http://www.emsliecreative.com/lfw-street-style-steals/

Krystal x

VALENTINES DAY ALERT

Happy Valentines Day!

Krystal x

FINDING NEW BRANDS TO REPRESENT

Finding new brands to represent:

I spent the day looking in scoop mag and womenswear buyer magazine to find new brands to add to the Emslie Creative family as we are growing and want to increase our client base. I also googled independent stores in Australia and America which suit the style of our Emslie brands. I had to start a presentation of new brands and add to it throughout the upcoming weeks.

I began by creating an excel spreadsheet of names of brands that I think would be right for Emslie.

New Brands Presentation:

Krystal x

MEETING WITH MAGAZINES

Today I went to a meeting with the stylists New magazine to show them our brands and to see if any of the new collections would be suitable for any upcoming photoshoots or to feature in the magazine as it gives the brand good publicity. Going to the magazine headquarters was an experience as it was really official and we had to be strip searched and all sorts just for a meeting in the building. It was mad, but so much fun.

I went with Katherine and we took a Matt & Nat weekender bag full of samples of each brand as well as an iPad to show our brands featured in magazines in the past on Readly which is an online portal where you can find almost every magazine published and is an easy way to search features easily without bringing individual magazines.

Krystal x

TREND REPORT

So my task at work today, was to create a trend report to pitch to Matt & Nat displaying the upcoming bag trends for the next season. I looked at bag styles, colour palettes and then successful bloggers that are seen wearing similar bags. 

Krystal x