REFLECTION

THE INDUSTRY

On reflection, I have learnt many things about how the industry operates. I have learnt that within PR, it is important to have a strong relationship with the brands which you represent in order to be on the same level and project the right image for them. It is also beneficial to have a strong contact database with magazines in order to secure regular features in their magazines. The industry is extremely competitive and in order to get your company noticed you have to have a strong department structure, and this is an area Emslie should improve on.

SKILLS

Unfortunately I didn't learn many skills throughout the internship period, however I did learn new terms within PR such as 'Docket' and 'Alert'. I utilised my skills previously learnt through regularly using indesign and writing blogs for the company.

STRENGTHS

I definitely picked up strengths from the internship such as learning to co operate with characters which I am not use to being around and this definitely opened my eyes to the types of people whom I may come across within the industry. This definitely thickened my skin for when I begin my career path.

CONTRIBUTIONS

I contributed daily to tasks which were needed in order to keep the department structure solid. I curated some interesting blog posts and practiced my layout skills in indesign through the trend reports and presentations I created. I also contributed a positive energy to the work environment.

THE FUTURE

This internship shaped my career ambitions as I learnt that PR is something that does interest me and I believe I will be good at it, I just wish I got the opportunity to learn and grow within the company, so that I could understand the ins and outs of fashion PR more. I would consider another PR internship, with a larger company.

Krystal x

NEW BRAND: MAVIADA

Great news this week!

We got another brand on board the Emslie clientele, an international luxury jewellery brand called Maviada.

Due to Maviada being quite a new brand, with a mature nature, they are not really familiar with how social media works when promoting their brand. So my task for today was to put together a presentation of ways they can gain more followers by giving their instagram feed more of a theme/story. I looked at other jewellery brands which are successful on instagram and the types of things they do to gain a fan base.

Krystal x

LONDON FASHION WEEK BLOG

http://www.emsliecreative.com/lfw-street-style-steals/

Krystal x

VALENTINES DAY ALERT

Happy Valentines Day!

Krystal x

FINDING NEW BRANDS TO REPRESENT

Finding new brands to represent:

I spent the day looking in scoop mag and womenswear buyer magazine to find new brands to add to the Emslie Creative family as we are growing and want to increase our client base. I also googled independent stores in Australia and America which suit the style of our Emslie brands. I had to start a presentation of new brands and add to it throughout the upcoming weeks.

I began by creating an excel spreadsheet of names of brands that I think would be right for Emslie.

New Brands Presentation:

Krystal x

MEETING WITH MAGAZINES

Today I went to a meeting with the stylists New magazine to show them our brands and to see if any of the new collections would be suitable for any upcoming photoshoots or to feature in the magazine as it gives the brand good publicity. Going to the magazine headquarters was an experience as it was really official and we had to be strip searched and all sorts just for a meeting in the building. It was mad, but so much fun.

I went with Katherine and we took a Matt & Nat weekender bag full of samples of each brand as well as an iPad to show our brands featured in magazines in the past on Readly which is an online portal where you can find almost every magazine published and is an easy way to search features easily without bringing individual magazines.

Krystal x

TREND REPORT

So my task at work today, was to create a trend report to pitch to Matt & Nat displaying the upcoming bag trends for the next season. I looked at bag styles, colour palettes and then successful bloggers that are seen wearing similar bags. 

Krystal x

COPENHAGEN!

Soooo at the weekend, it was my friend's 21st birthday so we had a weekend away in Copenhagen and upon coming back to work at Emslie I wrote a little blog for Emslie Creative talking about my experiences and the best places to go etc. 

Give it a read!

http://www.emsliecreative.com/a-weekend-away-copenhagen/

Krystal x

FINDING NEW STORES: SALES

Today I spent the day searching for potential stores which our brands can potentially be in. Amber specifically asked for stores up north as one of our brands Elle Zeitoune is an occassionwear brand and the brand identity suits consumers up north. I also searched for mens stores that would benefit from stocking Matt & Nat. 

I created an excel spreadsheet clearly showing the store location, name of the store, the brand that would suit the store and a contact number. Following from the spreadsheet, Katherine would go on to look through the list and choose stores to pitch our brands too. 

If successful, we would offer to meet for a coffee and a chat to discuss the brands in more depth and the stores would then decide if the brand is suitable for them.

Krystal x

WRITING A DOCKET

Before starting my internship, I had no idea what a docket was within PR. A docket is a written up agreement between emslie creative and whoever is borrowing our brands products. Throughout the week, we constantly contact fashion bloggers and celebrities to wear our brands so they can be photographed and seen wearing them to generate sales. Fashion bloggers also tend to upload pictures of the products onto instagram and tag the brand so that when people look at the picture they can easily see who the brand is and would potentially buy products. 

Docket Example

Krystal x

CREATING ALERTS!

This week at my internship with Emslie I learnt how to create alerts. Alerts are almost like gift guides that show case new products and usually have a theme or story. The alerts are usually sent to press & media, so they are aware of new products which our brands are selling. My first alert was for our client ‘bambah’. I had to create a SS17 alert which included their new collection. 

Since creating my first alert, I have gone on to complete a number of alerts for not only just one client but combining clients on one alert.

 

Krystal x

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THE SHOWROOM

The Showroom located above a sex shop in Hoxton Square is a really cute open space and gives brands a chance to present their collections for the season. We regularly get bloggers and stylists visiting the showroom borrowing garments needed for events or photoshoots. 

Krystal x

OUR CLIENTS

Matt & Nat are a brand which sell vegan friendly goods, Canadian based and established in 1995, the brand creates products which are environmentally friendly and do not harm animals.

https://mattandnat.com

Urbancode is a contemporary womenswear British design company based in london renowned for its stylish faux fur accessories and outerwear.

https://www.urbancode.co.uk

PAD LIFESTYLE, is an edit of cool and collectable designs from iconic international brands and amazing independent labels.

https://www.padlifestyle.com

Bambah is Dubai’s first and only high-end vintage boutique creating collections with a 1950's style.

https://bambah.com

Elle Zeitoune is an Australian occasion wear brand established in 2010, the brand offers affordable cocktail, bridesmaids and evening dresses.

https://www.ellezeitoune.com.au



 

Lisa Maree is an Australian swimwear brand creating retro crochet designs perfect for day to night occasions.

https://lisamaree.com.au

Kat & Bee jewellery is a brand creating handmade bespoke jewellery all with a skull and flower theme.

https://www.katandbee.co.uk

Krystal x

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MEET EMSLIE CREATIVE

Emslie Creative is a PR & Sales agency based in London.

Emslie Creative has worked alongside many brilliant brands and currently work with; Elle Zeitoune, Bambah, Ankura, Kat&Bee, Lisa Maree, urbancode, Matt & Nat, Liquor n Poker & Pad Lifestyle. The showroom is based in Hoxton Square, East London and is full of character, colour and stylish friendly faces. 

Today was my first day, and I had the worst cold.. felt like I was on my death bed! Even though I was so unwell, I managed to meet the small team before I went home early. Amber: Director, Katherine: Assistant, Yoline: Intern. First impressions are good and I can't wait to get stuck in!

^My new work home for the next few months

Krystal x

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