Today I spent the day searching for potential stores which our brands can potentially be in. Amber specifically asked for stores up north as one of our brands Elle Zeitoune is an occassionwear brand and the brand identity suits consumers up north. I also searched for mens stores that would benefit from stocking Matt & Nat.
I created an excel spreadsheet clearly showing the store location, name of the store, the brand that would suit the store and a contact number. Following from the spreadsheet, Katherine would go on to look through the list and choose stores to pitch our brands too.
If successful, we would offer to meet for a coffee and a chat to discuss the brands in more depth and the stores would then decide if the brand is suitable for them.
Krystal x
